Long gone are the head shots of the past. Well, ok…they’re still around but let’s ignore them enough that they’re shamed into disappearing forever. Who’s with me?
I have said before that we women are storytellers at heart and that’s how we reach each other (that and starting a phone chain when there’s a good sale at Nordstrom). We bond by becoming personal with one another. Ever have that “friend” that you just can’t break that barrier with? They don’t share, they don’t let their guard down and they just won’t let you past their cozy exterior, simply brick-walling you from ever getting to know them, truly. On the other side of that, ever been out doing something and strike up a random conversation with a random woman and before you know it, you’re sitting at a coffee shop trading tears about something you have in common that you just had to share with each other? You’ve been there, I know it. And maybe not this story exactly, but some version of it.
It’s because we crave personal, intimate, deep conversation about one another. Why? Because inherently we women want to know we are not alone. Our struggles are completely different than men’s and that’s why, even if your husband is your absolute most bestestestestest friend, he can’t be everyone and everything to you…hence your gal pals.
This goes for purchasing material goods, vacations, experiences…you name it. Women are more likely to buy something or an experience if there is a story they can relate to when searching for that purchase. We want to feel something, and that is a really really good thing…it’s what makes us women.
So, it’s no surprise that “head shots” have now morphed into what we now know as “personal branding”. Did you notice I didn’t call it “professional branding”? We know that’s what it really is, but “personal” is the key term here. If you read any of what I wrote above, you know exactly why.
And you know what? I’m good at it. I’m really good at bringing a personal touch to my photography. Funny, happy, sultry, powerful, seductive. For personal branding, it’s a matter of catching someone’s true personality and (hopefully) emanating a sense of trust when you see the person in the photo.
Even if you don’t know this woman in these photos, she looks fun, down to earth, professional yet personable. She looks like you and me, and that makes her real to you. If you’re trying to sell something or trying to get people to buy whatever experience you’re offering, this is so important.
And can I tell you, I love this. When I buy a major purchase (or even little purchases at times) or an experience, I want to know the person on the other end not only understands me, but is going to care about my purchase from them and take care of me.
I’d like to think when women come to me, this is how they feel about me. It’s a little easier for me to get this across to women because my job is visual and, for my blog, written. For most folks, you get one shot when someone sees your photograph and is deciding on whether to choose you or the woman/guy in the photo next to you.
Wanna leave that to your iPhone selfie? I think not…Makeover by At Home Beauty.